Branding, packaging & web design for the launch of BONOMI
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As the creative force behind Bonomi's launch, I conceived a master brand with a vibrant identity, tailored for the consumer focused beverage company within the India 1⍺³ diaspora.
The focal point was the "bevbox," meticulously researched and designed as an all-in-one cocktail kit, bringing a bar experience to homes in India. The digital launch in Bangalore was seamlessly presented through a web design that captured the essence of the aspirational product brand Bonomi aims to be.
The focal point was the "bevbox," meticulously researched and designed as an all-in-one cocktail kit, bringing a bar experience to homes in India. The digital launch in Bangalore was seamlessly presented through a web design that captured the essence of the aspirational product brand Bonomi aims to be.
Key Roles
Conceptualised & developed a Master Brand that aligns seamlessly with the Bonomi vision.
Established a foundation for brand values and guidelines to ensure a cohesive & impactful brand presence.
Established a foundation for brand values and guidelines to ensure a cohesive & impactful brand presence.
Leveraged Esko software for software conceptualization and prototyping in the design of the packaging for the "bevbox."
Coordinated with packaging manufacturers to address logistical challenges, ensuring safe delivery of fragile glass bottles and the Whiskey Barrel Aged cold brew kit across India.
Ensured highest product packaging standards that allowed shipping cross-country without compromising consumer user experience.
Emphasized the importance of an aesthetic that resonates with the target audience in Bangalore. Executed a comprehensive creative direction strategy that seamlessly tied together branding, packaging, and web design for a cohesive brand identity.
Welcome Card in bevbox
Technique Booklet in bevbox
Technique Booklet in bevbox
Website Design
Website Design
After months of design and development work, the brand was launched with the website, and the results were impressive. User response to the brand and design showed overwhelming positivity. Packaging challenges regarding breakage were reduced by over 80% since the prototyping phase. Additionally, testimonials indicated product success with users reporting a fun user experience and cohesive information architecture.
Whiskey Barrel-Aged Coldbrew Box design
Whiskey Barrel-Aged Coldbrew Label design
Shrub Label design
Whiskey Barrel-Aged Coldbrew contents
