Brand Identity designed for a boutique gym in Bangalore, India.
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The Idea was to build a gym and create a fitness experience that is dynamic, energetic and is not defined by the conventional intimidating branding of fitness centers.
The brand colors include bright neon colors juxtaposed on solid black backgrounds to have the most simple, yet most effective contrast. Promoting a healthy & fun perspective about fitness.
The brand identity was beautifully reflected in the interiors of the gym in association with Architecture firm Tilak Associates, based in Bangalore.
